ESTABLISHING AN INTERNATIONAL SCHOOL IMAGE IN EAST BEKASI: THE ROLE OF COMMUNITY RELATIONS AT KINDERFIELD HIGHFIELD SCHOOL BEKASI

##plugins.themes.academic_pro.article.sidebar##

Published Sep 26, 2024
https://doi.org/10.56353/aspiration.v3i2.66
Download
PDF
Statistic
Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal

##plugins.themes.academic_pro.article.main##

Fransisca Gracia
Universitas Satya Negara Indonesia
Fitri Sarasati
Universitas Satya Negara Indonesia
Risqi Inayah Dwijayanti
Universitas Satya Negara Indonesia
Florence Yulisinta
Sekolah Tinggi Pendidikan Holistik Berbasis Karakter, Indonesia
Raisa Rakhmania
Sekolah Tinggi Pendidikan Holistik Berbasis Karakter, Indonesia

Abstract

The significance of education in the contemporary world cannot be overstated, as it plays a pivotal role in shaping a high-quality society. Exploring the theory of Excellence in Public Relations is at the heart of this research. The study delves into the intricate dynamics between organizations and their communities, examining the various communication functions and objectives that underpin these relationships. This study employs a post-positivist paradigm, adopting a qualitative approach and a case study methodology. The author conducts observations, interviews, and documentation to gather information about the individuals involved. The research was conducted through the presentation of data and the formulation of conclusions. The findings indicated that this study applied three specific models, namely Public Information, Two Way Symmetric, and Two Way Asymmetric, out of the four models proposed by the theory. Public relations effectively communicated with the community through various activities such as charity events, open house events, and blood donation events. The research concludes that Kinderfield's community relations activities, conducted by its Public Relations department, have resulted in a positive image for Kinderfield. This achievement has led to the establishment of Kinderfield as a trustworthy school in the eyes of the community, making it a preferred choice for parents seeking an educational institution for their children.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Fransisca Gracia, Universitas Satya Negara Indonesia

Fransisca Gracia, S.I.Kom,  penulis merupakan lulusan Strata 1 (S1) Ilmu Komunikasi Universitas Satya Negara Indonesia. Saat ini penulis bekerja di salah satu Bank Swasta di Indonesia Penulis memiliki ketertarikan pada penelitian di bidang Public Relations

Fitri Sarasati, Universitas Satya Negara Indonesia

Fitri Sarasati M, S.I.Kom., M.Sc,penulis merupakan dosen tetap program studi Ilmu Komunikasi Universitas Satya Negara Indonesia. Penulis menyelasaikan Strata 1 (S1) Ilmu Komunikasi Universitas Brawijaya Malang dan Strata 2 (S2) Komunikasi Pembangungan Universitas Gadjah Mada Yogyakarta. Penulis memiliki keterarikan pada penelitian di bidang Public Relations, Komunikasi Pembangunan dan Psikologi Komunikasi.

Risqi Inayah Dwijayanti, Universitas Satya Negara Indonesia

Risqi Inayah Dwijayanti,M.Ikom Penulis merupakan Dosen tetap Program Studi Ilmu Komunikasi, Universitas Satya Negara Indonesia. Penulis menyelesaikan Strata 1 (S1) Ilmu Komunikasi, Universitas Mercu Buana dan Strata 2 (S2) Komunikasi Pemasaran dan Perushaan Universitas Mercu Buana, penulis memiliki ketertarikan pada penelitian di bidang Public Relations, Media dan Komunikasi Massa  dan komunikasi pemasaran

Raisa Rakhmania, Sekolah Tinggi Pendidikan Holistik Berbasis Karakter, Indonesia

Raisa Rakhmania adalah dosen di Program Studi Pendidikan Guru Sekolah Dasar, Sekolah Tinggi Pendidikan Holistik Berbasis Karakter.  Ia memperoleh gelar sarjana di bidang Sastra Jepang di Universitas Padjadjaran dan gelar master di bidang Kajian Wilayah Jepang di Universitas Indonesia. Minat penelitiannya meliputi kompetensi guru, pengembangan profesi, dan pemerataan pendidikan.

How to Cite
Gracia, F. ., Sarasati, F., Dwijayanti, R. I., Yulisinta, F., & Rakhmania, R. (2024). ESTABLISHING AN INTERNATIONAL SCHOOL IMAGE IN EAST BEKASI: THE ROLE OF COMMUNITY RELATIONS AT KINDERFIELD HIGHFIELD SCHOOL BEKASI. ASPIRATION Journal, 3(2), 137–150. https://doi.org/10.56353/aspiration.v3i2.66

References

  1. Ade Noviani, & Sri Wijayanti. (2022). Instagram Sebagai Medium Pesan Komunitas Ibu Tunggal di Indonesia (Studi Netnografi di Akun Instagram @singlemomsindonesia). Jurnal Netnografi Komunikasi, 1(1), 1–13. https://doi.org/10.59408/netnografi.v1i1.1
  2. Agung, H., Marta, R. F., & Christianti. (2021). Dampak Strategi Pemasaran Digital Shopee Terhadap Pembelian Impulsif Produk Kesehatan Selama Pandemi Di Indonesia. Communication, 12(2), 122–131.
  3. Ardianto, Elvinaro. 2011. Handbook of Public Relations. Bandung: Simbiosa Rekatama media.
  4. Arief, N. N., & Saputra, M. A. 2019. Kompetensi Baru Public relations (PR) Pada Era Artificial Intelligence: Case Study Praktisi PR di Indonesia. Jurnal Sistem Cerdas, 1-12.
  5. Clara, Y. Y., & Marta, R. F. (2021). Peran kehumasan Koko Jali mempertukarkan nilai keberagaman melalui wisata toleransi Kampung Sawah. PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 6(1), 111. https://doi.org/10.24198/prh.v6i1.31446
  6. Daniar, A., Marta, R. F., & Sampurna, A. (2020). Defining brand identity of Noesa woven fabric through total branding in online media. Diakom : Jurnal Media Dan Komunikasi, 3(1), 77–88. https://doi.org/10.17933/diakom.v3i1.105
  7. Ishaq, R. 2017. Public relations Teori dan Praktik - Edisi Revisi. Jawa Timur: Instans Publishing.
  8. Kriyantono, Rachmat. 2014. Teknik Praktis Riset Komunikasi. Jakarta: Prenadamedia Group.
  9. Littlejohn, Stephen W., Foss, Karen A. 2011. Teori Komunikasi. Jakarta: Salemba Humanika.
  10. Mangngi, D. mone, Silvana Mandaru, & Pietriani. (2024). Strategi Komunikasi Paradox Coffee And Roastery Dalam Membangun Brand Image Melalui Media Sosial Instagram. Jurnal Netnografi Komunikasi, 2(2), 64–82. https://doi.org/10.59408/jnk.v2i2.34
  11. Marta, R. F., & Fernando, J. (2020). Dialectics of Forgiveness between Ethnic Communities for West Kalimantan Harmony. Jurnal The Messenger, 12(1), 1. https://doi.org/10.26623/themessenger.v12i1.1408
  12. Maudi, Erik, dan Susilowati. 2018. Strategi Koperasi Karya Mandiri dalam Memperkenalkan Product Knowledge Melalui Event Gowes Pesona Nusantara. Jurnal Komunikasi. 9(1): 31-38.
  13. Pakaradena, Andika dkk. 2018. Proses Public relations Dalam Program Layar Tancap Untuk Semua Oleh SCTV. Jurnal Ilmu Komunikasi Vol. 2 (online). (https://jurnal.unpad.ac.id/pr otvf/article/view/20817/9705. Accessed 25 June 2007
  14. Panggabean, H., Tjitra, H., & Murniati, J. (2014). Kearifan lokal keunggulan global: Cakrawala baru di era globalisasi [Local wisdom global excellence: New horizons in the globalization era]. Elex Media Komputindo.
  15. Priyadi, A., Sofia, K., Dahlan, S., & Marta, R. F. (2020). Pengaruh CSR UMKM Terhadap Reputasi Perusahaan Dan Loyalitas Pelanggan Dimediasi Citra Merek. Journal of Business & Applied Management, 13(2), 1–12.
  16. Ramdiani, S. 2014. Pelestarian Nilai-Nilai Kearifan Lokal Upacara Adat “Ngalaksa” Dalam Upaya Membangun Karakter Bangsa. Repository Universitas Pendidikan Indonesia
  17. Ruslan, Rosady. 2015. Manajemen Public relations dan Media Komunikasi: Konsepsi dan Aplikasi. Jakarta: Raja Grafindo Persada.
  18. Ruslan, Rosady. 2011. Metode Penelitian: Public relations dan Komunikasi. Jakarta: Rajagrafindo Persada.
  19. Sa'diah, A. K. 2018. Manajemen Relasi Hubungan Masyarakat PT. Petrokimia Gresik. Jurnal Emba, 9(2), 44–57.
  20. Sinaga, I. 2014. The Effect of Marketing Public relations on Brand Image. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis. Vol. 2, No. 2.
  21. Sudarji, S., Panggabean, H., & Marta, R. F. (2022). Challenges of the Sandwich Generation: Stress and coping strategy of the multigenerational care. Indigenous: Jurnal Ilmiah Psikologi, 7(3), 263–275. https://doi.org/10.23917/indigenous.v7i3.19433
  22. Suharto, S., Hendriarto, P., Dharta, F. Y., Simarmata, M. M., & Vidal, M. J. A. (2022). Public Service Domain: Exploration Study on The Role of Public Relations in Indonesia. Nyimak: Journal of Communication, 6(1), 29. https://doi.org/10.31000/nyimak.v6i1.4978
  23. Yulisinta, F., Marta, R. F., & Panggabean, H. (2023). Teacher Identity Formation: A Vernacular Discourse Analysis of Television Public Service Advertisement. ProTVF, 7(2), 110. https://doi.org/10.24198/ptvf.v7i2.42006
  24. Yulisinta, F., Marta, R. F., Panggabean, H., Wang, C., & Gatcho, A. R. G. (2023). Discursive construction of spiritual values and cultural standards in Sang Pemimpi Film. International Journal of Visual and Performing Arts, 5(1), 18–33. https://doi.org/10.31763/viperarts.v5i1.972