THE LENTERA ANAK FOUNDATION'S COMMUNICATION STRATEGY ABOUT THE HAZARDS OF CIGARETTES THROUGH THE #SATUPUNTUNGSEJUTAMASALAH CAMPAIGN

##plugins.themes.academic_pro.article.main##

Cosmas Gatot Haryono
Eko Adit Prasetyo
Rowena Capulong Reyes

Abstract

The purpose of this study is to define and describe the Lentera Anak Foundation's (YLA) usage of communication methods. YLA is a social organization that works to fulfill children's rights in Indonesia and regulate issues that affect children. Researchers chose YLA because they are interested in public communication efforts such as the #SatuPuntungSejutaMasalah (ASingleCount) action, which aimed to raise awareness about the harmful effects of smoking. The researchers sought to know not only what techniques the organization utilized in the campaign and present the difficulties and opportunities they encountered but also to make meaning of the contribution it offered to society. This study employs a constructivist framework and a case study method. The findings, gathered through structured interviews and observation, demonstrated YLA's communication strategy delivering ten previously determined themes about the impact of cigarette butts. #SatuPuntungSejutaMasalah campaign utilized what the researchers termed as CORE Communication tactics: Collaboration for planning, scenario analysis, management, and issues; Organization for development of objectives, content, media, and strategies; Relevance for execution or implementation and the final stage, Engagement for   assessment of the outcomes of the efforts performed

##plugins.themes.academic_pro.article.details##

How to Cite
Haryono, C. G., Prasetyo, E. A., & Reyes, R. C. (2022). THE LENTERA ANAK FOUNDATION’S COMMUNICATION STRATEGY ABOUT THE HAZARDS OF CIGARETTES THROUGH THE #SATUPUNTUNGSEJUTAMASALAH CAMPAIGN. ASPIRATION Journal, 3(1), 21–44. https://doi.org/10.56353/aspiration.v3i1.35

References

  1. Agung, H., Marta, R. F., & Christianti. (2021). Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan Selama Pandemi di Indonesia. Communication, 12(2), 122–131. https://doi.org/http://dx.doi.org/10.36080/comm.v12i2.1500
  2. Andy, A., & Purwanti, A. (2021). Communication Technician: One of the Roles of Yehonala School Public Relations in Maintaining Image. COMMENTATE: Journal of Communication Management, 2(2), 129. https://doi.org/10.37535/103002220212
  3. Anggraheni, P., Setyowati, N. T., & Harry, H. (2021). Social Media and Political Participation in Indonesia: Restrictions Access at Announcement Results of 2019 Presidential Election. ASPIRATION Journal, 2(1), 100–126. http://aspiration.id/index.php/asp/article/view/23
  4. Azzahrani, M. (2019). Strategi Komunikasi Pemasaran Kementrian Pariwisata Indonesia dalam Pesona Indonesia melalui Youtube. Jurnal Manajemen Komunikasi. https://doi.org/10.24198/jmk.v2i2.12925
  5. Braun, M., Marsidi, L. L., Klingelhöfer, D., & Groneberg, D. A. (2022). Kretek Cigarettes and Particulate Matter Emissions—An Aerosol Spectrometric Study on Typical Indonesian Brands Flavored With Cloves. Nicotine & Tobacco Research, 24(5), 778–784. https://doi.org/10.1093/ntr/ntab209
  6. Briandana, R., Marta, R. F., & Azmawati, A. A. (2021). Reflection on the Identity of the Outermost Indonesian Community on Sebatik Island through Malaysian Television Broadcasts. Jurnal Komunikasi, 13(2), 215. https://doi.org/10.24912/jk.v13i2.10950
  7. Budianto, H., & Erlita, N. (2020). The Public Relations of the Bengkulu’s People Representative Council Candidates. Jurnal ASPIKOM, 5(2), 373–381.
  8. Chinmi, M., Marta, R. F., Haryono, C. G., Fernando, J., & Goswami, J. K. (2020). Exploring online news as comparative study between Vendatu at India and Ruangguru from Indonesia in COVID-19 pandemic. Journal of Content, Community and Communication, 10(6), 167–176. https://doi.org/10.31620/JCCC.06.20/13
  9. Damiarti, A. A., Trie Damayanti, T., & Nugrahai, A. R. (2019). Kampanye #Thinkbeforeyoushare oleh Organisasi Do Something Indonesia untuk Mengubah Perilaku Generasi Milenial. Metacommunication: Journal of Communication Studies, 4(1), 65. https://doi.org/10.20527/mc.v4i1.6355
  10. Dubey, S., Biswas, P., Ghosh, R., Chatterjee, S., Dubey, M. J., Chatterjee, S., Lahiri, D., & Lavie, C. J. (2020). Psychosocial impact of COVID-19. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14(5), 779–788. https://doi.org/10.1016/j.dsx.2020.05.035
  11. Fernando, J., Sasongko, Y. P. D., & Marta, R. F. (2020). Aktivasi Psikologi Kognitif Melampaui Kesepian dengan Perspektif Komunikasi dalam Film Joker. MEDIALOG: Jurnal Ilmu Komunikasi, 3(1), 109–119. https://doi.org/10.35326/medialog.v3i1.517
  12. Harry, H., Marta, R. F., & Bahruddin, M. (2022). Pemetaan Ideologi Performatif dan Represif dalam Video Dokumenter di Kanal Youtube: Sebuah Perspektif Multimodalitas Budaya Kota Lasem. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 8(01), 38–51. https://doi.org/10.33633/andharupa.v8i01.4727
  13. Harry, H., Marta, R. F., & Briandana, R. (2021). Memetakan Tautan Budaya Lasem melalui Dokumenter Net . Biro Jawa Tengah dan MetroTVNews. ProTVF, 5(2), 227–246. https://doi.org/https://doi.org/10.24198/ptvf.v5i2.33411
  14. Hodge, D. R., & Reynolds, C. (2019). Spirituality among People with Disabilities: A Nationally representative study of spiritual and religious profiles. Health and Social Work, 44(2), 75–85. https://doi.org/10.1093/hsw/hly035
  15. Jaffery, N. S. N., Annuar, S. N. S., & Raj, J. A. T. (2020). The influence of youtube advertising on the attitude towards fruits and vegetable consumption among university students in malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(3), 353–372. https://doi.org/10.17576/JKMJC-2020-3603-22
  16. Johana, K., Lestari, F. D., & Fauziah, D. N. (2020). Penggunaan Fitur Instagram Story Sebagai Media Self Disclosure dan Perilaku Keseharian Mahasiswi Public Relations Universitas Mercu Buana. JIMT Jurnal Ilmu Manajemen Terapan, 1(3), 280–289. https://doi.org/10.31933/JIMT
  17. Kusumawadani, V., Santoso, N. R., & Herawati, D. M. (2020). Youtube As a Media Expression of Transgender Women. ASPIRATION Journal, 1(May), 95–112. http://www.aspiration.id/index.php/asp/article/view/8
  18. Lestari, R., Septiarysa, L., Marta, R. F., Agung, H., & Murfianti, F. (2021). Digitizing the Meaning of Enthusiasm in #generasiberanipahit through Morris Semiotics. Jurnal Kata: Penelitian Tentang Ilmu Bahasa Dan Sastra, 5(2), 297–309. https://doi.org/10.22216/kata.v5i2.456
  19. Liliweri, A. (2011). Komunikasi Serba Ada Serba Makna. Kencana Prenada Media Group.
  20. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of Human Communication : Eleventh Edition. Waveland Press Inc.
  21. Lokot, T. (2018). #IAmNotAfraidToSayIt: stories of sexual violence as everyday political speech on Facebook. Information Communication and Society, 21(6), 802–817. https://doi.org/10.1080/1369118X.2018.1430161
  22. Lumampauw, A., Lestari, R., Marta, R. F., & Fernando, J. (2020). Awakening Revealed through Rose’s Visual Analysis on #LangkahHijau Commercial Ads. Avant Garde, 8(2), 121. https://doi.org/10.36080/ag.v8i2.1231
  23. Marta, R. F., Fernando, J., & Kurniawati, L. S. M. W. (2020). TINJAUAN PERAN KOMUNIKASI KELUARGA PADA KINERJA PUBLIC RELATIONS MELALUI KONTEN LAMAN RESMI MEDIA DARING KPPPA. Jurnal Komunikasi Pembangunan, 18(01), 30–42. https://doi.org/10.46937/18202028620
  24. Marta, R. F., & Monica William, D. (2016). Studi Terpaan Media Pemasaran Melalui Posting Instagram Terhadap Ekuitas Merek Pelanggan Sumoboo! Jurnal Komunikasi Untar. https://doi.org/http://dx.doi.org/10.24912/jk.v8i1.50
  25. Marta, R. F., Syarnubi, K. L., Wang, C., Cahyanto, I. P., Briandana, R., & Isnaini, M. (2021). Gaining public support: Framing of esports news content in the COVID-19 pandemic. SEARCH Journal of Media and Communication Research, 13 no. 2(2), 71–86.
  26. Munandar, Y. (2022). Increase in the Number of Active Smokers During the COVID-19 Pandemic in Indonesia. IOP Conference Series: Earth and Environmental Science. https://iopscience.iop.org/article/10.1088/1755-1315/950/1/012062/meta
  27. Rachmat, M., Thaha, R. M., & Syafar, M. (2013). Perilaku Merokok Remaja Sekolah Menengah Pertama. Kesmas, Jurnal Kesehatan Masyarakat Nasional, 7(11). https://www.neliti.com/publications/39754/perilaku-merokok-remaja-sekolah-menengah-pertama
  28. Romero-Rodríguez, J. M., Aznar-Díaz, I., Marín-Marín, J. A., Soler-Costa, R., & Rodríguez-Jiménez, C. (2020). Impact of problematic smartphone use and instagram use intensity on self-esteem with university students from physical education. International Journal of Environmental Research and Public Health, 17(12), 1–10. https://doi.org/10.3390/ijerph17124336
  29. Salim, M., Rosdian, E. D. S., & Marta, R. F. (2022). Digital Marketing Communication to Increase CRSL Store Brand Awareness. Medium, 9(2), 242–262. https://doi.org/10.25299/medium.2021.vol9(2).8800
  30. Samiaji, A., Bahruddin, M., Harry, H., & Hidayat, E. (2022). Nation Branding Construction and Public Diplomacy from @america in Muslim Community of Indonesia. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi, 9(1), 276–290. https://doi.org/https://doi.org/10.25299/medium.2021.vol9(2).8836
  31. Sari, A. D. P., Karo, S. B., Kurniawati, L. S. M. W., Harry, H., & Fernando, J. (2022). Determinasi Pesan Kampanye #MYBABYTREE di Akun Instagram @wwf_id terhadap Partisipasi Followers dalam Melakukan Pelestarian Hutan. JCommsci - Journal Of Media and Communication Science, 5(2). https://doi.org/https://doi.org/10.29303/jcommsci.v5i2.173
  32. Setiawan, J. H., Caroline, C., & Muharman, D. (2021). Content Analysis of Reader Comments about COVID-19 on Media Aggregator Line Today. ASPIRATION Journal, 2(1), 51–70. http://aspiration.id/index.php/asp/article/view/22
  33. Sujana, J., & Marta, R. F. (2017). Etnografi Komunikasi pada Tiga Generasi Anggota PErkumpulan Marga Ang di Bagansi Api-Api. Jurnal KOMUNIKATIF, 6(1), 51–59. https://doi.org/https://doi.org/10.33508/jk.v6i1.1588
  34. Suryanah, A., Rifai, M., & Lubis, F. O. (2022). Strategi Komunikasi Kampanye @Jedaiklim (Studi Kasus Kampanye Climate Action Now). Syntax Literate Jurnal Ilmiah Indonesia, 7(3), 2007–2016. https://doi.org/http://dx.doi.org/10.36418/syntax-literate.v7i3.6471
  35. Tama, T. D., Astutik, E., & Ulfah, N. H. (2022). The Relationship Between Religiosity and Smoking Cessation: An Analysis of Indonesian Family Health Survey 2014. Advances in Health Sciences Research. https://doi.org/10.2991/ahsr.k.220108.025
  36. Tazri, M., Mairita, D., & Nurudin, N. (2020). Political Public Relations Strategy of the Indonesian Solidarity Party (PSI) in Riau on 2019 Legislative Election. MEDIO, 1(2), 68–76. https://doi.org/https://doi.org/10.22219/mdo.v1i2.9948
  37. Victoria, A. (2020). Public Relations. https://doi.org/10.13140/RG.2.2.11158.70724
  38. Wahyuningtas, T. H., Nurwijayanti, Wardani, R., & Herowati, D. (2020). Knowledge, Family Support And Role Of Friends Of People In The Attitude Of Traffickers In Following The Rehabilitation Program In IPWL Bambu Nusantara Foundation Of Madiun City. Journal of Quality in Public Health, 3(2), 670–677. https://doi.org/https://doi.org/10.30994/jqph.v3i2.119
  39. Wang, C., Kerry, L., & Marta, R. F. (2021). Film distribution by video streaming platforms across Southeast Asia during COVID-19. Media, Culture and Society, 43(8), 1542–1552. https://doi.org/10.1177/01634437211045350
  40. Wijaya, B. S. S., Kurniawan, L. S. M. W., Marta, R. F., Dimyati, D., & Hidayat, E. (2021). Menarasikan Pencak Silat pada Iklan Marjan 2011 dan 2018 dari Perspektif Chatman. Interaksi: Jurnal Ilmu Komunikasi, 9(2), 130–140. https://doi.org/10.14710/interaksi.9.2.130-140
  41. Zhang, H., Wu, F., Yi, H., Xu, D., Jiang, N., Li, Y., Li, M., & Wang, K. (2021). Gender differences in chronic obstructive pulmonary disease symptom clusters. International Journal of COPD, 16, 1101–1107. https://doi.org/10.2147/COPD.S302877