CULTURAL COMMUNICATION STRATEGY IN DISTINGUISHING LIFE STYLE AND LIFESTYLE IN INDIGENOUS COMMUNITIES

##plugins.themes.academic_pro.article.sidebar##

Published Nov 29, 2025
https://doi.org/10.56353/aspiration.v6i2.103
Download
PDF
Statistic
Vol. 6 No. 2 (2025): November Edition of ASPIRATION Journal

##plugins.themes.academic_pro.article.main##

Priyo Subekti
Universitas Padjadjaran, Indonesia
Dian Wardiana Sjuchro
Universitas Padjadjaran, Indonesia
Nguyen Minh Tri
Ho Chi Minh City University of Foreign Languages, Vietnam

Abstract

This paper investigates how the indigenous community of Kampung Naga, West Java, Indonesia uses cultural communication techniques to preserve a traditional way of life under growing modern challenges. The study reveals five main themes by means of a qualitative phenomenological approach and thematic analysis: value inheritance through role modelling, symbolic communication in cultural practices, selective adaptation to modern culture, ecological and spiritual relationships with nature, and the role of social rituals in maintaining cultural identity. In-depth interviews, participatory observation, and documentation involving nine informants-elders, birth attendants, women, youth, and returnees from metropolitan areas-data were gathered.


The results indicate that instead of passive preservation, the Kampung Naga community maintains its way of life by means of a dynamic process of cultural negotiation. Daily activities and intergenerational role models help people to assimilate cultural beliefs rather than formal education. Symbols like holy woods, birth ceremonies, and bans on power use are communicative devices mediating identity, spirituality, and resistance. These techniques mirror socio-cultural, semiotic, and phenomenological communication traditions in which meaning is manifested in action and group memory

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Subekti, P., Sjuchro, D. W., & Tri, N. M. (2025). CULTURAL COMMUNICATION STRATEGY IN DISTINGUISHING LIFE STYLE AND LIFESTYLE IN INDIGENOUS COMMUNITIES . ASPIRATION Journal, 6(2), 139–162. https://doi.org/10.56353/aspiration.v6i2.103

References

  1. Amzy, N., Sunarmi, & Soewarlan, S. (2025). Eksplorasi Nilai Sawen Sebagai Sumber Ide Cenderamata Desa Wisata Adat Kampung Naga. Kreasi Seni Dan Budaya, 07(02), 325–331. https://doi.org/https://doi.org/10.30998/vh.v7i2.13176
  2. Andung, P. A. (2010). Perspektif Komunikasi Ritual Mengenai Pemanfaatan Natoni Sebagai Media Komunikasi Tradisional Dalam Masyarakat Adat Boti. Ilmu Komunikasi, 8(1), 1–10.
  3. Aprianti, S. A., Indriyanti, A. P., Lestari, P. N., & Fatihah, M. N. (2023). Perubahan Sosial Masyarakat Suku Baduy Luar Sebagai Akibat Moderniasasi. El-Mujtama: Jurnal Pengabdian Masyarakat, 4(1), 572–582. https://doi.org/10.47467/elmujtama.v4i1.5745
  4. Astuti, A., & Kosasih, D. (2020). Tradisi Hajat Sasih Mulud di Kampung Naga Untuk Bahan Pembalajaran Membaca Artikel: Kajian Semiotik. Kajian Bahasa, Sastra, Dan Budaya Daerah, 11(2), 115–126. https://doi.org/10.17509/jlb.v11i2
  5. Bel, B., Brouwer, J., Das, B., Parthasarthi, V., & Poitevin, G. (Eds.). (2010). CommuniCation, Culture and Confrontation. SAGE Publications India Pvt Ltd.
  6. Berger, P. L., & Luckmann, T. (1991). The Social Construction of Reality.
  7. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
  8. Craig, R. T. (1999). Communication Theory as a Field. Communication Theory, 9(2), 119–161. https://doi.org/doi:10.1111/j.1468-2885.1999.tb00355.x
  9. Fabinyi, M., Evans, L., & Foale, S. J. (2014). Social-ecological systems, social diversity, and power: Insights from anthropology and political ecology. Ecology and Society, 19(4), 1–12. https://doi.org/10.5751/ES-07029-190428
  10. Kakoty, S. (2018). Ecology, sustainability and traditional wisdom. Journal of Cleaner Production, 172, 3215–3224. https://doi.org/10.1016/j.jclepro.2017.11.036
  11. Kongprasertamorn, K. (2007). Local Wisdom, Environmental Protection And Community Development: The Clam Farmers In Tambon Bangkhunsai, Phetchaburi Province, Thailand. MANUSYA: Journal of Humanities, 10(1), 1–10.
  12. K.S. Maifianti. (2014). Komunikasi Ritual Kanuri Blang sebagai Bentuk Kebersamaan Masyarakat Tani Kecamatan Samatiga Kabupaten Aceh Barat Propinsi Aceh. Jurnal Komunikasi Pembangunan, 12(2), 1–6. https://doi.org/10.29244/jurnalkmp.12.2.
  13. Lapka, M., Vávra, J., & Sokolíčková, Z. (2012). Cultural ecology: contemporary understanding of the relationship between humans and the environment. Journal of Landscape Ecology, 5(2), 10–24. https://doi.org/10.2478/v10285-012-0050-z
  14. Littlejohn, S., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE Publications, Inc.
  15. Marjanto, D. K. (2019). Pewarisan Nilai Budaya Melalui Pranata Pendidikan Adat Dalam Rangka Mendukung Program Penguatan Pendidikan Karakter (PPK). Patanjala : Jurnal Penelitian Sejarah Dan Budaya, 11(2), 249. https://doi.org/10.30959/patanjala.v11i2.506
  16. Moleong, L. J. (2000). Metode penelitian kualitatif. PT. Remaja Rosda Karya.
  17. Mulyana, D. (2002). Metode Penelitian Kualitatif. Rosdakarya.
  18. Mulyana, D., & Rahmat, J. (2001). Komunikasi Antarbudaya Panduan Berkomunikasi Dengan Orang-Orang Berbeda Budaya. Rosdakarya.
  19. Muzzammil, F. (2021). Sosiologi Komunikasi Masyarakat Industri. Jurnal Publisitas, 8(1), 19–33. https://doi.org/10.37858/publisitas.v8i1.66
  20. Nurhaniffa, A., & Haryana, W. (2022). Penerapan Nilai-Nilai Kearifan Lokal Dalam Mempertahankan Budaya Kampung Adat Cireundeu Di Era Modernisasi. Cendekia: Jurnal Pendidikan Dan Pembelajaran, 16(1), 17–24. https://doi.org/10.30957/cendekia.v16i1.714
  21. Nuzuluddin, T. R., & Andadari, T. S. (2019). Kajian Local Genius Arsitektur Kampung Naga Terhadap Sustainable Architecture. Neo Teknika, 3(2), 5–14.
  22. Oktaviani, T., Aulia, S., Arya, D., & Dharmawan, H. (2010). Local Wisdom of Water Resource Management in Kampung Kuta. Jurnal Transdisiplin Sosiologi, 04(03), 345–355.
  23. Perbawasari, S., Subekti, P., & Setyanto, Y. (2024). Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages. Jurnal Komunikasi, 16(1), 205–225. https://doi.org/10.24912/jk.v16i1.29048
  24. Petrick, J., Anker, A., Hurley, C., Albertin, ·, Kyounghee, D. ·, Liu, Y., & Ryankozey, ·. (2004). COMMUNICATION THEORY. http://en.wikibooks.org/wiki/Communication_Theory
  25. Prasetya, A., Nurdin, M. F., & Gunawan, W. (2021). Perubahan Sosial Masyarakat dalam Perspektif Sosiologi Talcott Parsons di Era New Normal. SOSIETAS, 11(1), 1–12. https://doi.org/10.17509/sosietas.v11i1.36088
  26. Prasetyo, G., Subkhan, M., Romdoni, A., & Sukaesih, E. (2025). Model Pertanian Berbasis Kearifan Lokal Kampung Naga untuk Ketahanan Pangan. Jurnal Citizenship Virtues, 2025(1), 13–32. https://doi.org/https://doi.org/10.37640/jcv.v5i1.2115
  27. Rakhmat, J. (2017). Metode penelitian komunikasi. Simbiosa Rekatama.
  28. Roy, L. A. S., Porter, R. E., McDaniel, E. R., & S., C. (2017). Communication Between Cultures (Ninth). Cengage Learning.
  29. Samovar, L. A., & Porter, R. E. (2003). Communication Between Culture. Thomson Wadaworth.
  30. Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2010). Komunikasi Lintas Budaya; Communication Between Cultures (7th ed.). Salemba Humanika.
  31. Sariyanti, L., & Chadijah, D. I. (2023). Lato-Lato : Sebuah Fenomena Perubahan Sosial Di Tinjau Dari Teori Siklus. Society, 3(1), 24–34. https://doi.org/https://doi.org/10.35308/jspps.v3i1.7694
  32. Soekanto, S. (2009). Sosiologi Suatu Pengantar. Rajawali Pers.
  33. Suriyani, M., Hayati, V., & Zainuddin. (2023). Revitalisasi Hukum Adat Laot Sebagai Kearifan Lokal Masyarakat Nelayan Dalam Penangkapan Ikan Di Laut Aceh Bagian Timur. Hukum: Samudra Keadilan, 18(1). https://doi.org/https://doi.org/10.33059/jhsk.v18iKhusus.8183
  34. Wardani. (2016). Membedah Teori Sosiologi. Studia Insania, 4(1), 19–38.
  35. Zantides, E. (2014). Semiotics and Visual Communication: Concepts and Practices. Cambridge Scholars Publishing.