THE USE OF INSTAGRAM ACCOUNT IN CONSTRUCTING THE CONCEPT OF BEAUTY: A CASE ON “UNPAD GEULIS”

##plugins.themes.academic_pro.article.sidebar##

ASPIRATION Journal
Published Jul 31, 2020
https://doi.org/10.56353/aspiration.v1i1.1
Download
PDF
Statistic
Vol. 1 No. 1 (2020): July Edition of ASPIRATION Journal

##plugins.themes.academic_pro.article.main##

Nadiffa Habiba Makarim
President University, Indonesia
Dindin Dimyati
President University, Indonesia
Ardhariksa Zukhruf Kurniullah
Universiti Utara Malaysia, Malaysia

Abstract

New media is an Internet based media using sophisticated computers and mobile phones. One of them is Instagram having more than 800 million users from across the world. In Instagram there are quite a lot of new phenomena appearing and one of the phenomena in Indonesia is an account for beautiful students such as ‘UNPAD GEULIS’ in which such an account has more than 87,000 followers. This research aims to understand how ‘UNPAD GEULIS’ constructs concept of beauty through its Instagram account. The researchers also wanted to find out what kind of beauty standard used for selecting pictures to be uploaded on the account. This is a qualitative research which used a structured interview with the account owner of ‘UNPAD GEULIS’ to get the data needed. The result has shown that ‘UNPAD GEULIS’ indirectly constructs the concept of beauty by uploading pictures through 5 steps such as the recommendation, good Instagram feeds, beauty standard, achievements, and request of permission.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Nadiffa Habiba Makarim, President University, Indonesia

President University, Jl. Ki Hajar Dewantara Kota Jababeka Cikarang Baru, Bekasi 17550, Indonesia

Dindin Dimyati, President University, Indonesia

President University, Jl. Ki Hajar Dewantara Kota Jababeka Cikarang Baru, Bekasi 17550, Indonesia

Ardhariksa Zukhruf Kurniullah, Universiti Utara Malaysia, Malaysia

Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia

How to Cite
Makarim, N. H., Dimyati, D., & Kurniullah, A. Z. (2020). THE USE OF INSTAGRAM ACCOUNT IN CONSTRUCTING THE CONCEPT OF BEAUTY: A CASE ON “UNPAD GEULIS”. ASPIRATION Journal, 1(1), 73–98. https://doi.org/10.56353/aspiration.v1i1.1

References

  1. Agaton, K. (2018). Kisah Akun "Kampus Cantik" di Instagram: Iseng-iseng Berhadiah. Retrieved from https://kumparan.com/@millennial/kisah-akun-kampus-cantik-di-instagram-iseng-iseng-berhadiah-1540215499211358042
  2. Arshad, M., & Chen, W. H. (2009). Vygotsky’s socio-cultural theory of literacy Scaffolding children to read and write at an early age. Wacana, Journal of the Humanities of Indonesia, 11(2), 319.doi:10.17510/wjhi.v11i2.164
  3. Astuti, Y. (2016). Media dan Gender (Studi Deskriptif Representasi Stereotipe Perempuan dalam Iklan di Televisi Swasta). http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1205
  4. Aziz, J. (2016). Social Media and Body Issues in Young Adults: An Empirical Study on the influence of Instagram use on Body Image and Fatphobia in Catalan University Students. Retrieved from https://repositori.upf.edu/bitstream/handle/10230/33255/Aziz_2017.pdf?sequence=1&isAllowed=y
  5. Belinska, S. (2018). REPRESENTATION OF WOMAN'S BODY ON INSTAGRAM: Qualitative Content Analysis of the year 2018 posts of top fitness influencer Michelle Lewin. Retrieved from http://www.diva-portal.se/smash/get/diva2:1223803/FULLTEXT01.pdf
  6. Bertilsson, E., & Gillberg, E. (2017, May). The Communicated Beauty Ideal on Social Media: Perceptions of young women in Sweden. Retrieved from http://www.diva-ortal.org/smash/get/diva2:1107740/FULLTEXT01.pdf
  7. Boggs, K. G. (2011). The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities, 3rd editionby Joan Z. Spade and Catherine G. Valentine. Journal of Women & Aging, 23(4), 375–377.doi:10.1080/08952841.2011.611076
  8. Bruner, R. (2016, July 16). Take a Look Back at Instagram's First Ever Posts. Retrieved from http://time.com/4408374/instagram-anniversary/
  9. Bunn, S. (2018). Anthropology and beauty https://books.google.co.id/books?hl=en&lr=&id=xFFHDwAAQBAJ&oi=fnd&pg=PT195&dq=beauty+is+defined+as&ots=fi67zfCURM&sig=aBsyypHgLJZgmNi0lev4WI7hLAY&redirect=y#v=onepage&q=beauty%20is%20defined%20as&f=true
  10. Cali, D. (2017). Mapping Media Ecology. doi: 10.3726/978-1-4539-1871-5 Cash, T. F. (2004). Body image: past, present, and future. Body Image, 1(1), 1–5. doi:10.1016/s1740-1445(03)00011-1
  11. Cherry, K. (2018, November 30). Sociocultural Theory: Examples and Applications. Retrieved from https://www.verywellmind.com/what-is-sociocultural-theory-2795088
  12. Dara, N. (2018, April 19). 50% Remaja Terintimidasi Standar Kecantikan, Kenapa? Retrieved from https://editorial.femaledaily.com/blog/2018/04/19/50-remajaterintimidasi-standar-kecantikan-kenapa/
  13. Davidsson, P. (2016) Svenskarna och sociala medier 2016. Internetstiftelseni Sverige, 1. https://www.iis.se/docs/Svenskarna_och_sociala_medier_2016.pdfDeisler
  14. DeMers, J. (2017, March 28). Why Instagram Is the Top Social Platform for Engagement (And How To Use It). Retrieved from https://www.forbes.com/sites/jaysondemers/2017/03/28/why-instagram-is-the-top-social-platform-for-engagement-and-how-to-use-it/#1cc17dda36bd
  15. Denzin, N.K & Lincoln, Y.S. (Eds.) (2018) The Sage Handbook of Qualitative Research. 5th Edition. London: Sage.
  16. Dove #CantikSatukanKita. (2018, August 17). Retrieved from https://www.unilever.co.id/news/press-releases/2018/dove-cantik-satukan-kita.html
  17. Dove Ad Makeover. (n.d.). Retrieved from https://www.dove.com/ca/en/stories/campaigns/ad-makeover.html
  18. Dove Choose Beautiful. (n.d.). Retrieved from https://www.dove.com/ca/en/stories/campaigns/choose-beautiful.html
  19. Dove Evolution. (n.d.). Retrieved from https://www.dove.com/ca/en/stories/campaigns/evolution.html Dove Evolution. (n.d.). Retrieved from https://www.dove.com/uk/stories/campaigns/evolution.html
  20. Fardouly J, Diedrichs PC, Vartanian LR, Halliwell E. Social comparisons on social media: The impact of Facebook on young womens body image concerns and mood. Body Image. 2015;13: 38‐45. http://doi.org/10.1016/j.bodyim.2014.12.002Frommer
  21. Findahl, O., Davidsson, P. (2015). Svenskarna och internet. IIS. Retrieved from https://www.iis.se/docs/Svenskarna_och_internet_2015.pdf Franklin Electronics Publishers, I. (2010). Oxford Dictionary: Franklin Electronics Publishers, Incorporate
  22. Froehlich, K. (2012). Dove: Changing the Face of Beauty? Retrieved from https://ejournals.bc.edu/ojs/index.php/freshink/article/view/1093/1063
  23. Galer, S. S. (2018, January 19). Future - How much is 'too much time' on social media? Retrieved from http://www.bbc.com/future/story/20180118-how-much-is-too-much-time-on-social-media
  24. Gautama, K., Wiguna, I., & Utami, I. (2018). Persepsi Tentang Kesempurnan Pada Wanita. Retreived from https://libraryeproceeding.telkomuniversity.ac.id/index.php/artdesign/article/view/7389/7268
  25. GCFGlobalorg. (2014). Retrieved 10 February, 2019, from https://edu.gcfglobal.org/en/internetbasics/choosing-a-web-browser/1/
  26. Green, D. J. (2017) Instagram Marketing. CreateSpace Independent Publishing Platform.
  27. Harris, I. L. (2018, August 01). How Dove Empowered Real Women And Achieved Success in 80 Countries. Retrieved from https://www.referralcandy.com/blog/dove-marketing-strategy/
  28. Hashemnezhad, H. (2015, March). Qualitative Content Analysis Research: A Review Article. Retrieved from https://pdfs.semanticscholar.org/eb79/0d12b813076402e0f63c46ac76353ffb07b7.pdf
  29. Helaluddin, H. (2018). Mengenal Lebih Dekat dengan Pendekatan Fenomenologi: Sebuah Penelitian Kualitatif. Retrieved from https://www.researchgate.net/publication/323600431_Mengenal_Lebih_Dekat_dengan_Pendekatan_Fenomenologi_Sebuah_Penelitian_Kualitatif
  30. Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What We Instagram: A First Analysis of Instagram Photo Content and User Types. What We Instagram: A First Analysis Of Instagram Photo Content And User Types, 595-598. Retrieved from https://www.aaai.org/ocs/index.php/ICWSM/ICWSM14/paper/viewFile/8118/8087
  31. Indriastuti, S. (2017) Komersialisasi Akun Instagram Undip Cantik. Retrieved from: http://eprints.undip.ac.id/59112/3/BAB_II.pdf
  32. Juwita, R. (2017). Social Media and Development of Corporate Communications. Retrieved from http://bppkibandung.id/index.php/jpk/article/view/136
  33. Kaplan, A., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. doi: 10.1016/j.bushor.2009.09.003
  34. Kenshanahan, A. (2018, October 22). Kisah Akun "Kampus Cantik" di Instagram: Iseng-iseng Berhadiah. Retrieved from https://kumparan.com/@millennial/kisah-akun-kampus-cantik-di-instagram-iseng-iseng-berhadiah-1540215499211358042
  35. Kietzmann, J., Hermkens, K., McCarthy, I. and Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), pp.241-251. doi: 10.1016/j.bushor.2011.01.005
  36. Lewallen, J., & Behm-Morawitz, E. (2016). Pinterest or Thinterest?: Social Comparison and Body Image on Social Media. Social Media + Society,2(1),205630511664055.doi:10.1177/2056305116640559 Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: A critical introduction (2nd ed.). London: Routledge.
  37. Little, A. C., Jones, B. C., & Debruine, L. M. (2011). Facial attractiveness: Evolutionary based research. Philosophical Transactions of the Royal Society B: Biological Sciences, 366(1571), 1638-1659. doi:10.1098/rstb.2010.0404
  38. Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365. doi: 10.1016/j.bushor.2009.03.002
  39. Maulana, R. (2017). Fenomena Akun Instagram yang Pajang Foto Mahasiswi Cantik. Retrieved from https://student.cnnindonesia.com/inspirasi/20170427110649-454-210502/fenomena-akun-instagram-yang-pajang-foto-mahasiswi-cantik
  40. McCann Truth Central. (2012). Truth About Beauty. Retrieved from https://issuu.com/mccanntruthcentral/docs/mccann_truth_about_beauty?e=4892337/2804999
  41. McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). India: SAGE Publications.
  42. Mecadinisa, N. (2018, September 26). Gerakan #CantikSatukanKita, Wujud Selebrasi Keragaman Wanita. Retrieved from https://www.liputan6.com/fashion-beauty/read/3652553/gerakan-cantiksatukankita-wujud-selebrasi-keragaman-wanita
  43. Metzner, M. J. (2012). PERCEPTIONS OF BEAUTY. PERCEPTIONS OF BEAUTY, 5-125. Retrieved from http://fau.digital.flvc.org/islandora/object/fau:1445/datastream/OBJ/view/Perceptions of_beauty.pdf
  44. Mills, J. S., Shannon, A., & Hogue, J. (2017). Beauty, Body Image, and the Media. Perception of Beauty.doi:10.5772/intechopen.68944 http://www.kemendag.go.id/files/pdf/2015/01/15/buku-media-sosial-kementerian-perdagangan-id0-1421300830.pdf
  45. Molla, R., & Wagner, K. (2018, June 25). People spend almost as much time on Instagram as they do on Facebook. Retrieved from https://www.recode.net/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data
  46. Moreau, E. (2018, November 19). Everyone's Using This App Called Instagram... What Is It? Retrieved from https://www.lifewire.com/what-is-instagram-3486316
  47. Morris, M., & Ogan, C. (2006). The Internet as Mass Medium. Journal of Computer-Mediated Communication, 1(4), 0-0. doi: 10.1111/j.1083-6101. 1996.tb00174.x
  48. Mulyati, Ani et al. 2014. Panduan Optimalisasi Media Sosial Untuk Kementrian Perdagangan RI. Jakarta: Pusat Humas Perdagangan RI.
  49. Napoleoncatcom. (2018). Retrieved 13 March, 2019, from https://napoleoncat.com/stats/instagram-users-in-indonesia/2018/10
  50. Nayahi, M. (2015). Objektifikasi Perempuan oleh Media: Pembakuan Identitas Perempuan dan Dominasi Kekuasaan Laki-laki. Retrieved from https://www.jurnalperempuan.org/wacana-feminis/objektifikasi-perempuan-oleh-media-pembakuan-identitas-perempuan-dan-dominasi-kekuasaan-laki-laki
  51. Nevzat, R. (2018). Reviving Cultivation Theory for Social Media Raziye. Reviving Cultivation Theory for Social Media Raziye, 1-13.
  52. Obar, J. A., Wildman, & S., S. (2015, August 26). Social Media Definition and the Governance Challenge: An Introduction to the Special Issue. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2647377
  53. Obiora, N. (2018, July 23). How unrealistic beauty standards are causing identity issues. Retrieved from https://www.pulse.ng/lifestyle/beauty-health/the-dark-side-of-social-media-how-unrealistic-beauty-standards-are-causing-identity/hv4tffb
  54. O'Brien, K. (2015). The Cultivation of Eating Disorders through Instagram. The Cultivation of Eating Disorders through Instagram. Retrieved from http://scholarcommons.usf.edu/etd/6004
  55. Pahlawani, P. A. (2019, March 07). 6 Alasan Mengapa Standar Kecantikan Itu Gak Perlu Ada di Dunia Ini. Retrieved from https://www.idntimes.com/life/women/putri-aisya/6-alasan-mengapa-standar-kecantikan-itu-gak-perlu-ada-di-dunia-ini-c1c2/full
  56. Payne, E. (2018, March 22). Is Social Media Changing Our Perception of Beauty? Retrieved from https://viva.media/is-social-media-changing-our-perception-of-beauty
  57. Perloff, R. M. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex Roles, 71(11-12), 363-377. doi:10.1007/s11199-014-0384-6
  58. Permatasari, R. (2018). Pontianak Beauty Plaza. Retrieved from http://jurnal.untan.ac.id/index.php/jmarsitek/article/view/30912/75676579882
  59. Philips Global Beauty Index 2017: What is the global beauty state of mind? (2017). Retrieved from https://www.philips.com/c-dam/corporate/newscenter/global/standard/resources/healthcare/2017/global-beauty-index/NewsCentre-Philips-Global-Beauty-Index-2017.pdf
  60. Pugna, J. (2017, April 07). Dove - Real Beauty Social Media. Retrieved from https://medium.com/rta902/dove-real-beauty-social-media-13fa99b39850
  61. Putranto, A. P. (2017). KONSTRUKSI CANTIK MAHASISWA PADA MEDIA SOSIAL MELALUI AKUN INSTAGRAM @unnes_cantik. Retrieved from https://lib.unnes.ac.id/32047/
  62. Rajvanshi, K. (2015). Who’s beautiful? How beauty is defined around the world. Retrieved from https://indianexpress.com/article/lifestyle/fashion/whos-beautiful-how-beauty-is-defined-around-the-world/
  63. Rey Hernández-Julián and Christina Peters, "Student Appearance and Academic Performance," Journal of Human Capital 11, no. 2 (Summer 2017): 247-262. https://doi.org/10.1086/691698
  64. Rosenbaum, S. (2016). Models keep getting skinnier and skinnier. Retrieved from https://nypost.com/2016/06/09/models-keep-getting-skinnier-and-skinnier/
  65. Salvant, B. (2010, December 10). Beauty Distortion: What Do You Consider Beautiful? Retrieved from https://collegecures.com/2010/what-do-you-consider-beautiful/
  66. Samosir, H. A. (2015, June 04). Imbas Buruk Media Sosial pada Pola Makan Remaja Masa Kini. Retrieved from https://www.cnnindonesia.com/gaya-hidup/20150604180804-255-57767/imbas-buruk-media-sosial-pada-pola-makan-remaja-masa-kini
  67. Sari, F. D., Sudrajat, R. H., & Wahyuni, I. I. (2016). REPRESENTASI CANTIK PEREMPUAN INDONESIA DALAM IKLAN TELEVISI CITRA HANDBODY LOTION “DARI CITRA UNTUK PEREMPUAN INDONESIA” REPRESENTATION. Retrieved from https://www.researchgate.net/publication/307529329_REPRESENTASI_CANTIK_PEREMPUAN_INDONESIA_DALAM_IKLAN_TELEVISI_CITRA_HANDBODY_LOTION_DARI_CITRA_UNTUK_PEREMPUAN_INDONESIA. DOI: 10.5614/sostek.itbj.2016.15.1.8
  68. Scott, M. (2018, February 9). Campaign of the Week: Dove's #InMyOwnSkin Instagram Campaign. Retrieved from https://info.wyng.com/blog/doves-inmyownskin-instagram-campaign
  69. Septiyani, I. (2017). Pemaknaan Khalayak Perempuan terhadap Konstruksi Kecantikan yang Ditampilkan oleh Akun Instagram Undip Cantik. Retrieved from http://eprints.undip.ac.id/59112/1/COVER.pdf
  70. Silva, C. (2017, February 22). Social Media's Impact On Self-Esteem. Retrieved from https://www.huffpost.com/entry/social-medias-impact-on-self-esteem_b_58ade038e4b0d818c4f0a4e4?guccounter=1&guce_referrer=ahr0chm6ly93d3cuz29vz2xllmnvlmlklw&guce_referrer_sig=aqaaakzhwpuxq8wxf2jpqdvyk4wv_f6vwuorts7vfad-9iv6-kf-2sranl6nfcls93y0nsfyeyueex7t-k6rxhoqqjpzueo49m2v1x9dezhwfnkjcopkmehlo7r7vu_qy5qoufccqyhgmxk3ovxmgvcbzldcnk7zgwywldud3ksbit
  71. Statista (2018). Number of monthly active Instagram users from January 2013 to June 2018 (in millions). Retrieved from https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
  72. Statistic. Instagram: age distribution of global audiences 2018 (2018). Retrieved from https://www.statista.com/statistics/325587/instagram-global-age-group/
  73. Tiggemann, M., & Slater, A. (2013). NetGirls: The Internet, Facebook, and body image concern in adolescent girls. International Journal of Eating Disorders, 46(6), 630-633. doi:10.1002/eat.22141
  74. Tsipursky, G. (2016, June 2). Why You Don't Think You're Beautiful. Retrieved from https://www.psychologytoday.com/us/blog/intentional-insights/201606/why-you-dont-think-you-re-beautiful
  75. Turow, J. (2016). Media today: Mass communication in a converging world. https://doi.org/10.4324/9781315681726
  76. Turow, J. (2019) Media Today: Mass Communication in a Converging World. 7th Ed., New York, NY: Routledge
  77. Utami, I. D. (2018, December 03). Persepsi Kesempurnaan Pada Wanita. 5 (3) 4003-4026. Retrieved from https://openlibrary.telkomuniversity.ac.id/pustaka/files/145325/jurnal_eproc/persepsi-tentang-kesempurnaan.pdf
  78. Vandenbosch, L., & Eggermont, S. (2012). Understanding Sexual Objectification: A Comprehensive Approach Toward Media Exposure and Girls’ Internalization of Beauty Ideals, Self-Objectification, and Body Surveillance. Journal of Communication, 62(5), 869–887. doi:10.1111/j.1460-2466.2012.01667.x
  79. Widiyarti, Y. (2018, September 27). 84 Persen Wanita Indonesia Tak Sadar Kecantikan dan Kelebihannya. Retrieved from https://cantik.tempo.co/read/1130703/84-persen-wanita-indonesia-tak-sadar-kecantikan-dan-kelebihannya/full&view=ok
  80. Zakirah, D. M., (2018). Mahasiswa Dan Instagram (Study Tentang Instagram Sebagai Sarana Membentuk Citra Diri Di Kalangan Mahasiswa Universitas Airlangga). 1-21.