ASPIRATION Journal

TRANSFORMING TOURISM COMMUNICATION: THE IMPACT OF DIGITAL ADVANCEMENTS AND AI INTEGRATION

Idris Kusumanegara, Dian Wardiana Sjuchro, Isni Nurfauziah, Aditia Nugraha — Tue, 10 Sep 2024 00:00:00 +0700

This research explores the dynamic interplay between tourism and communication, with a specific focus on the influence of digital advancements, including AI-powered tools, on tourism communication within a descriptive qualitative approach and literature study framework. Research Issues: The primary research issue addressed in this study pertains to the impact of digital advancements and AI integration in descriptive qualitative approach and literature study-based tourism communication. Communication Philosophy: A dialogical communication philosophy is adopted, emphasizing meaningful engagement between tourism providers and travelers. Communication Paradigm: The study aligns with a constructivist communication paradigm, recognizing the co-creation of meaning in tourism communication. This research underscores the significance of collaborative efforts among government agencies, travel industry stakeholders, travelers, and academics to fully utilize AI's potential in enhancing qualitative tourism communication. The study's findings are anticipated to benefit all stakeholders in tourism communication by improving efficiency and personalization, ultimately contributing to the industry's growth and sustainability.

POLITICAL IMAGE CONSTRUCTION OF FEMALE ARTIST POLITICIANS IN ONLINE MEDIA FRAMING

Endang Tri Santi, Marthalena, Rethorika Berthanila, Pulung S. Perbawani — Tue, 10 Sep 2024 00:00:00 +0700

The political image of female politicians and artists on the political stage is still a hot and interesting topic of discussion in society. Many people still believe that celebrity politicians, especially women, only rely on popularity to win and be elected as members of the House of Representatives. It is not only limited to that, the participation of female artist politicians could be based on government policy regarding a 30% quota, or it could also be due to political education and the influence of technology that has encouraged female artists to be present in the political field. However, negative images and assumptions still prevail due to the construction of artists being chosen just because they are popular to gain votes. Therefore, this research aims to see how the media frames news so that it can construct the audience's thoughts about the political image of female politicians and artists. This research uses a qualitative method using Robert M. Entman's framing analysis approach, where the analysis uses four elements which have become the basis for analysis to dissect how Kompas.com and Tempo. co media frame news. The results of this research show that the political image of female celebrity politicians as members of the House of Representatives still lacks trust from the public. This cannot be separated from the fact that the highlighted news does not cover much about their performance as members of the People's Representative Council, but more about their style and style. their lives as artists. Therefore, the suggestions and recommendations recommended are that, apart from politicians, artists must continue to show consistent performance as members of the people's representatives, they must also be supported by media reports which must highlight their performance, professionalism and abilities as politicians. In this way, the image of artist politicians in society can change to be more trusting and supportive of the role of artists in government. Furthermore, the researcher hopes that this scientific work can provide scientific development and contribute to efforts to build a good political climate.

CONSTRUCTION OF KOTA TUA AS CULTURAL HERITAGE AREA ON @KOTATUA.JKT

Safira Hasna, Manik Sunuantari, Gusmia Arianti, Tamara Klicek — Tue, 10 Sep 2024 00:00:00 +0700

Kota Tua Jakarta area has become a popular tourist icon of the capital city and has even been nominated as a World Heritage Center by UNESCO. This designation is based on buildings in Kota Tua area that emphasize cultural heritage. Kota Tua Jakarta area is currently managed by the Area Management Unit (UPK) under the Kemenkraf DKI Jakarta. The utilization of Instagram social media is used to promote tourist visits to Kota Tua area.

The objective of this research is to understand the construction of meaning of Kota Tua Cultural Heritage and to identify the framing of Kota Tua as a Cultural Heritage Area on @kotatua.jkt Instagram account. The theory used in this research is the construction of reality and framing analysis of Robert Entman, as well as Gamson and Modigliani. The unit of analysis in this research is four Instagram contents that display the Cultural Heritage tourist destinations of Kota Tua Jakarta.

The results showed that among the four Cultural Heritage Area contents on Instagram managed by UPK have the historical value of the struggle and the sense of collectiveness of the Batavia community which has now renamed Jakarta. The philosophy of collective cooperation known as “gotong royong”, serves as the fundamental philosophy of Indonesian society. These content represent a strategy employed by UPK to guide the audience’s thinking towards preserving the cultural values of the nation.

COMBINING THE MAGIC OF ARTIFICIAL INTELLIGENCE (AI) IN CULTURAL WISDOM

Tue, 10 Sep 2024 00:00:00 +0700

In the modern era dominated by technological advancements, artificial intelligence (AI) has become an extraordinary phenomenon. The effort to utilize technological advances to preserve, develop, and honor cultural heritage is known as combining the magic of artificial intelligence with cultural wisdom. The purpose of this study is to find out how artificial intelligence (AI), with its unique capabilities and technology, is an effective tool to maintain, promote, and enrich cultural wisdom. The case study methodology, combined with the qualitative approach, is used in this study. The conclusion of this study suggests using a case study methodology combined with an iterative process. The results show that through advanced technology, artificial intelligence (AI) helps maintain language, literature, art, music, and the natural environment with cultural value.

Keywords: Artificial Intelligence, Local Wisdom

USING @RILIV INSTAGRAM CONTENT TO EDUCATE ABOUT INTERGENERATIONAL TRAUMA

Melva, Mutia, Amida, Made Dwi Adnjani — Tue, 10 Sep 2024 00:00:00 +0700

Abstract

The transition from traditional to digital media has brought forth significant developments in the field of education, particularly in parenting. Instagram is one of the digital platforms that has been effectively used as a teaching tool, particularly in this study that examines the issue of intergenerational trauma. The effects of intergenerational trauma on parenting styles that provide care for future generations are harmful that they have given rise to a new term, toxic parenting. Trough Instagram , The @Riliv account educates parents on prior traumas that affect parenting styles. Furthermore, it is expected that parents would gain more knowledge about parenting from Instagram media. This research uses a qualitative content analysis method based on Toxic parenting theory, and intergenerational trauma theory to analyze Instagram media content in order to address the community’s educational needs. The object of the research itself is Instagram @Riliv visual content about the Intergenerational Trauma phenomenon in posts on September 26, 2021, May 9, 2022, and June 20, 2022. The research findings are the unresolved childhood trauma that can be handed down through generations. As the solution, being more aware and faster in handling breaking the trauma chain can lead up to a harmonious family. This research can be expanded into other fields of media research.

Keywords : Technology Communication and Media, Parenting, Intergenerational Trauma

Abstrak

Pengalihan media konvensional menjadi media digital membawa perubahan baru dalam dunia edukasi khususnya Parenting. Instagram menjadi salah satu media digital yang berhasil dimanfaatkan sebagai media edukasi terkhusus dalam penelitian ini digunakan dalam fenomena terjadinya Intergenerational Trauma. Dampak dari Intergenerational trauma membahayakan bagi pola asuh orang tua dalam memberikan pengasuhan kepada generasi berikutnya akibatnya memunculkan istilah baru yakni Toxic Parenting. Melalui media instagram, akun @Riliv mengedukasi para orang tua untuk menyadari adanya trauma masa lalu yang berdampak pada pola pengasuhan anak. Selain itu melalui media Instagram diharapkan para orang tua juga lebih banyak belajar mengenai dunia Parenting. Penelitian ini menggunakan metode Analisis isi kualitatif dengan menggunakan teori Toxic parenting, dan teori Intergenerational trauma yang bertujuan untuk menganalisis konten media Instagram dalam memenuhi kebutuhan edukasi masyarakat. Objek penelitian itu sendiri berupa konten visual Instagram @Riliv tentang fenomena Intergenerational trauma dalam postingan pada tanggal 26 September 2021, 9 Mei 2022, dan 20 Juni 2022. Hasil temuan penelitian adalah trauma masa lalu yang tidak dapat diselesaikan akan menjadikan trauma yang dapat diwariskan ke generasi berikutnya, semakin menyadari dan cepat dalam penanganan pemutusan rantai trauma tersebut dapat melahirkan keluarga yang harmonis. Penelitian ini dapat dilanjutkan dalam penelitian diranah media lainnya.

Kata kunci : Tekhnologi Komunikasi dan Media, Pola Asuh, Intergenerational Trauma