ASPIRATION Journal

REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2)

Merry Fridha Tripalupi — 2025-07-02

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.

LIVE STREAMING FOR YOUR LIFE: HOW THE DAGO ELOS COMMUNITY USES INSTAGRAM TO BROADCAST THEIR PROTEST FOR LAND RIGHTS

Muklis Efendi — 2025-08-06

Urban land conflicts are still a complex and complicated issue in Indonesia. One of the phenomenal urban land conflicts in Indonesia is the conflict between the residents of Dago Elos, Bandung and the Muller Family and PT Dago Intigraha. The conflict began with a claim made by the Muller brothers in 2016 to a 6.3-hectare piece of land that has long been inhabited by hundreds of residents. The purpose of this study is to analyze the use of Instagram Live as a new alternative media in the resistance of Dago Elos residents in Bandung, West Java. The concept used is alternative media. The method in this study is qualitative with digital observation data collection techniques with thematic analysis techniques. The results of the study found that Dago Elos residents use the live streaming feature on Instagram as a medium to voice dissatisfaction and fight for justice by Dago Elos residents. The live streaming is presented not only documenting the repressive actions of the authorities, but also creating a space for citizens to express their collective identity and challenge the dominant narrative. However, there are challenges in using this live streaming in the act of resistance, namely the lack of interaction in the comment column. Through this research, it can be recommended the need to socialize before taking action, namely by disseminating information about the action plan through social media platforms, community groups and the WhatssApp application.