ONLINE MEDIA AND WOMEN'S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA

##plugins.themes.academic_pro.article.sidebar##

Published Nov 27, 2024
https://doi.org/10.56353/aspiration.v5i2.99
Download
PDF
Statistic
Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal

##plugins.themes.academic_pro.article.main##

Rizki Briandana
Universitas Mercu Buana, Indonesia
http://orcid.org/0000-0002-9077-3570
Muhammad Raqib Mohd Sofian
Universiti Sains Islam Malaysia, Malaysia

Abstract

This study aims to analyze the empowerment carried out by virtual communities in Indonesia, focusing on the Sahabat Ibu Pintar community. This study explores the role of members and the level of interaction in the community as part of women's empowerment efforts. The method used in this study is netnography, with data collection techniques through interviews and observations. The results of the study indicate that economic empowerment is the main driver of activity in this virtual community. Typologically, the Sahabat Ibu Pintar community is a community formed through organizational support to run empowerment programs. In order to increase economic empowerment, this community provides access to work for its members, as well as holding online and offline training. In addition, the empowerment of this community is highly dependent on the participation and interaction of its members. Based on the purpose of communication, interactivity in this community is formed through various communication patterns, both between users and the system, between users, and between users and documents. The interactions that occur in this community contribute to expanding networks and opening up opportunities for its members to improve economic welfare.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Briandana, R., & Sofian, M. R. M. . (2024). ONLINE MEDIA AND WOMEN’S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA. ASPIRATION Journal, 5(2), 127–145. https://doi.org/10.56353/aspiration.v5i2.99

References

  1. Alatas, S., & Sutanto, V. (2019). Cyberfeminisme dan Pemberdayaan Perempuan Melalui Media Baru. Jurnal Komunikasi Pembangunan, 17(2), 165–176.
  2. Barus, R. K. I. (2015). Pemberdayaan Perempuan melalui Media Sosial. JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal), 1(2).
  3. Briandana, R., & Christanto, H. (2023). Social interactivity and member roles in Digimon fandom group: a netnography study. Jurnal Studi Komunikasi, 7(3), 837–850.
  4. Dwityas, N. A., Marta, R. F., & Briandana, R. (2023). Media Sosial dan Aktivisme Digital Perempuan: Analisis Wacana #Ibutunggalmelawan di Instagram. Jurnal Komunikasi, 18(2), 109–132. https://doi.org/10.20885/komunikasi.vol18.iss2.art1
  5. Fan, L., Liu, X., Wang, B., & Wang, L. (2017). Interactivity, engagement, and technology dependence: understanding users’ technology utilisation behaviour. Behaviour & Information Technology, 36(2), 113–124.
  6. Halpern, A. F. (2015). “ The Core of Who We Are”: Social Capital as a Tool for Empowerment in a Tongan Diaspora Community. University of California, Los Angeles.
  7. He, D., Yao, Z., Tang, P., & Ma, Y. (2022). Impacts of different interactions on viewers’ sense of virtual community: an empirical study of live streaming platform. Behaviour & Information Technology, 1–21.
  8. Herna, H. (2022). PEMANFAATAN KOMUNITAS VIRTUAL DALAM KOMUNIKASI PEMBANGUNAN. Jurnal Inovasi Penelitian, 3(1), 4333–4344.
  9. Ibrahim, A. (2019). Cyberactivism and Empowerment: Egyptian Women’s Advocacy to Combat Sexual Harassment. The Journal of Social Media in Society, 8(2), 167–186.
  10. Kabeer, N. (2021). Gender equality, inclusive growth, and labour markets. In Women’s Economic Empowerment (pp. 13–48). Routledge.
  11. Kadeswaran, S., Brindha, D., & Jayaseelan, R. (2020). Social media as a gateway for accelerating women empowerment. Parishodh Journal, 9(III), 4876–4885.
  12. Kenkarasseril Joseph, M. (2013). Critical theory for women empowerment through ICT studies. Qualitative Research Journal, 13(2), 163–177.
  13. Kozinets, R. (2015). Management netnography: axiological and methodological developments in online cultural business research. The Sage Handbook of Qualitative Business and Management Research Methods. London: Sage.
  14. Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39(1), 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935
  15. Kozinets, R. V. (1998). On netnography: Initial reflections on consumer research investigations of cyberculture. ACR North American Advances.
  16. Kozinets, R. V. (2012). Marketing netnography: Prom/ot (ulgat) ing a new research method. Methodological Innovations Online, 7(1), 37–45.
  17. Kulsum, N. M. (2018). Women empowerment in social media era that encourage sustainability development. Proceedings of The International Conference on Social Sciences (ICSS), 1(1).
  18. Laestadius, L. I., Neff, R. A., Barry, C. L., & Frattaroli, S. (2014). “We don’t tell people what to do”: An examination of the factors influencing NGO decisions to campaign for reduced meat consumption in light of climate change. Global Environmental Change, 29(5), 32–40.
  19. Melhem, S., Morrell, C., & Tandon, N. (2009). Information and communication technologies for women’s socioeconomic empowerment.
  20. Melhern, S., Morrell, C., & Tandon, N. (2009). Information and Communication Technologies for Women’s Socioeconomic Empowerment Information and Communication Technologies for Women’s Socioeconomic Empowerment. The World Bank.
  21. Melissa, E., Hamidati, A., Saraswati, M. S., & Flor, A. (2015). The Internet and Indonesian women entrepreneurs: Examining the impact of social media on women empowerment. Impact of Information Society Research in the Global South, 203–222.
  22. Oyelude, A. A., & Bamigbola, A. A. (2013). Women Empowerment through Access to Information: The Strategic Roles of Non-Governmental Organizations in Nigeria. Online Submission, 3(2), 103–115.
  23. Radloff, J. (2005). Claiming Cyberspace: Communication and Networking for Social Change and Women’s Empowerment. Feminist Africa, 3(4), 85–98.
  24. Rahmani, D., & Briandana, R. (2025). Analisis Komunitas Virtual Ibusibuk sebagai Upaya Pemberdayaan Perempuan. Jurnal Interaksi : Jurnal Ilmu Komunikasi, 9(1), 210–224. https://doi.org/https://doi.org/10.30596/interaksi.v9i1.18761
  25. Rheingold, H. (2000). The virtual community, revised edition: Homesteading on the electronic frontier. MIT press.
  26. Sharma, U. (2003). Women empowerment through information technology. Authorpress.
  27. Skakun, A. (2024). Leveraging digital transformation to address women’s challenges in the technology industry.
  28. Sung, A., Leong, K., Sironi, P., O’Reilly, T., & McMillan, A. (2019). An exploratory study of the FinTech (Financial Technology) education and retraining in UK. Journal of Work-Applied Management.
  29. Tasli, K. (2007). A conceptual framework for gender and development studies: from welfare to empowerment. ÖFSE Forum, 32.
  30. Vardhan, R. (2020). Social Media, ICT and Women Empowerment: A Study. Intellectual Quest, 13.
  31. Widyaningrum, A. Y. (2021). Kajian Tentang Komunitas Virtual: Kesempatan dan Tantangan Kajian di Bidang Ilmu Komunikasi. Komunikatif: Jurnal Ilmiah Komunikasi, 10(2), 141–152.
  32. Yadav, V., & Unni, J. (2016). Women entrepreneurship: research review and future directions. Journal of Global Entrepreneurship Research, 6, 1–18.
  33. Zhao, K., Gong, X., Cong, J., & Zhao, S. (2021). Research on the phenomenon of fans “controlling comments” in cyberspace—taking sina Weibo as an example. 2020 3rd International Seminar on Education Research and Social Science (ISERSS 2020), 97–100