TRANSFORMING TOURISM COMMUNICATION: THE IMPACT OF DIGITAL ADVANCEMENTS AND AI INTEGRATION

##plugins.themes.academic_pro.article.sidebar##

Published Sep 10, 2024
https://doi.org/10.56353/aspiration.v5i1.54
Download
PDF
Statistic
Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal

##plugins.themes.academic_pro.article.main##

Idris Kusumanegara
Universitas Sultan Ageng Tirtayasa, Indonesia
Dian Wardiana Sjuchro
Universitas Padjadjaran, Indonesia
Isni Nurfauziah
Universitas Padjadjaran, Indonesia
Aditia Nugraha
Islamic University of Madinah, Saudi Arabia

Abstract

This research explores the dynamic interplay between tourism and communication, with a specific focus on the influence of digital advancements, including AI-powered tools, on tourism communication within a descriptive qualitative approach and literature study framework. Research Issues: The primary research issue addressed in this study pertains to the impact of digital advancements and AI integration in descriptive qualitative approach and literature study-based tourism communication. Communication Philosophy: A dialogical communication philosophy is adopted, emphasizing meaningful engagement between tourism providers and travelers. Communication Paradigm: The study aligns with a constructivist communication paradigm, recognizing the co-creation of meaning in tourism communication. This research underscores the significance of collaborative efforts among government agencies, travel industry stakeholders, travelers, and academics to fully utilize AI's potential in enhancing qualitative tourism communication. The study's findings are anticipated to benefit all stakeholders in tourism communication by improving efficiency and personalization, ultimately contributing to the industry's growth and sustainability.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Kusumanegara, I., Sjuchro, D. W., Nurfauziah, I., & Nugraha, A. (2024). TRANSFORMING TOURISM COMMUNICATION: THE IMPACT OF DIGITAL ADVANCEMENTS AND AI INTEGRATION. ASPIRATION Journal, 5(1), 1–19. https://doi.org/10.56353/aspiration.v5i1.54

References

  1. Alotaibi, R., Ali, A., Alharthi, H., & Almehamadi, R. (2020). AI Chatbot for Tourism Recommendations A Case Study in the City of Jeddah, Saudi Arabia. International Journal of Interactive Mobile Technologies, 14(19). https://doi.org/10.3991/ijim.v14i19.17201
  2. Androutsopoulou, A., Karacapilidis, N., Loukis, E., & Charalabidis, Y. (2019). Transforming the communication between citizens and government through AI-guided chatbots. Government Information Quarterly, 36(2). https://doi.org/10.1016/j.giq.2018.10.001
  3. Arcos-Pumarola, J., Almela, M. S., & Maestre, B. R. (2022). VOLUNTEER TOURISM: REFLECTIONS FROM APPLIED ETHICS. Tourism, Culture and Communication, 22(3). https://doi.org/10.3727/109830421X16345418234047
  4. Biendicho, M., Papaoikonomou, E., & Setó-Pamies, D. (2022). TOURISTS GO HOME! EXAMINING ANTITOURISM IN BARCELONA FROM AN EMOTIONS PERSPECTIVE. Tourism, Culture and Communication, 22(3). https://doi.org/10.3727/109830421X16345418234010
  5. Chen, F., & Terken, J. (2023). User Experience. In Springer Tracts in Mechanical Engineering. https://doi.org/10.1007/978-981-19-3448-3_6
  6. Gupta, S., Modgil, S., Lee, C. K., & Sivarajah, U. (2023). The future is yesterday: Use of AI-driven facial recognition to enhance value in the travel and tourism industry. Information Systems Frontiers, 25(3). https://doi.org/10.1007/s10796-022-10271-8
  7. Hollinshead, K., Suleman, R., & Nair, B. B. (2021). The Unsettlement of Tourism Studies: Positive Decolonization, Deep Listening, and Dethinking Today. Tourism Culture & Communication, 21(2). https://doi.org/10.3727/109830421x16191799472033
  8. Isaac, R. K., & Platenkamp, V. (2019). A future perspective on tourism and cultural dynamics. Tourism, Culture and Communication, 19(4). https://doi.org/10.3727/194341419X15542140077549
  9. Kim, M. J., Lee, C. K., & Contractor, N. S. (2019). Seniors’ usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications. Computers in Human Behavior, 90. https://doi.org/10.1016/j.chb.2018.08.046
  10. Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). In Prentice Hall.
  11. Krishnan, C., Gupta, A., Gupta, A., & Singh, G. (2022). Impact of Artificial Intelligence-Based Chatbots on Customer Engagement and Business Growth. In Studies in Big Data (Vol. 113). https://doi.org/10.1007/978-3-031-10869-3_11
  12. Lachance, J. (2022). THE EXPERIENCE OF DISCONNECTING FROM INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) WHILE TRAVELING IN LATE MODERNITY. Tourism, Culture and Communication, 22(1). https://doi.org/10.3727/109830421X16262461231792
  13. Lee, Y. (2022). How dialogic internal communication fosters employees’ safety behavior during the COVID-19 pandemic. Public Relations Review, 48(1), 102156. https://doi.org/10.1016/j.pubrev.2022.102156
  14. Lin, C. A. (1996). Standpoint: Looking back: The contribution of Blumler and Katz’s uses of mass communication to communication research . Journal of Broadcasting & Electronic Media, 40(4). https://doi.org/10.1080/08838159609364379
  15. Menzli, L. J., Smirani, L. K., Boulahia, J. A., & Hadjouni, M. (2022). Investigation of open educational resources adoption in higher education using Rogers’ diffusion of innovation theory. Heliyon, 8(7). https://doi.org/10.1016/j.heliyon.2022.e09885
  16. Munar, A. M., & EK, R. (2022). DIGITAL TOURISM COMMUNICATION AND DEMOCRACY. Tourism, Culture and Communication, 27(2). https://doi.org/10.3727/109830421X16296375579589
  17. Orden-Mejía, M., & Huertas, A. (2022). Analysis of the attributes of smart tourism technologies in destination chatbots that influence tourist satisfaction. Current Issues in Tourism, 25(17). https://doi.org/10.1080/13683500.2021.1997942
  18. Palos-Sanchez, P., Saura, J. R., Velicia-Martin, F., & Cepeda-Carrion, G. (2021). A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications. European Research on Management and Business Economics, 27(2). https://doi.org/10.1016/j.iedeen.2021.100149
  19. Pencarelli, T. (2020). The digital revolution in the travel and tourism industry. Information Technology and Tourism, 22(3). https://doi.org/10.1007/s40558-019-00160-3
  20. Samara, D., Magnisalis, I., & Peristeras, V. (2020). Artificial intelligence and big data in tourism: a systematic literature review. In Journal of Hospitality and Tourism Technology (Vol. 11, Issue 2). https://doi.org/10.1108/JHTT-12-2018-0118
  21. Sulaeman, S. (2021). Factors determining behavioral intentions to use Islamic crowdfunding platform in times of Covid-19 in Indonesia: Evidence from TAM approach. Jurnal Ekonomi & Keuangan Islam, 7(1). https://doi.org/10.20885/jeki.vol7.iss1.art3