ASPIRATION Journal

REPRESENTATION OF WOMEN AS OBJECTS OF CONSUMERISM (CRITICAL DISCOURSE ANALYSIS ON PAYLATER SERIES IN EPISODES 1 AND 2)

2025-04-14T23:09:22+07:00

Impulsive buying behavior is increasingly becoming a trend after the existence of marketplaces that make it easier for consumers to buy an item. Currently, active e-commerce users in Indonesia continue to grow with increasingly massive digital activities. Fashion is an item that is more purchased by women in online shopping. The persuasion of advertisements featuring products that claim to perfect women's appearance is a hot-selling commodity. The depiction of the entanglement of consumerism is shown in the Pay Later series. This series tells the story of Tika, the main character, who becomes the object of consumerism. By using the critical discourse analysis method of Sara Mills, which focuses on feminism and in line with this research, which is based on the theory of postmodern feminism, the results show the subject-object position that this series provides an overview of women as objects of consumerism where looking beautiful with beautiful goods is a requirement for women to look more attractive. The use of pay later, which provides flexibility in terms of payment, is attractive to the main character without being accompanied by adequate financial literacy skills. This is what makes the main character get entangled in paying later debt. The high interest rate and relatively short deadline are the problems that are then faced. For the sake of appearing charming, the main character is haunted by debt collectors in his daily life.

LIVE STREAMING FOR YOUR LIFE: HOW THE DAGO ELOS COMMUNITY USES INSTAGRAM TO BROADCAST THEIR PROTEST FOR LAND RIGHTS

2025-07-16T21:34:51+07:00

Urban land conflicts are still a complex and complicated issue in Indonesia. One of the phenomenal urban land conflicts in Indonesia is the conflict between the residents of Dago Elos, Bandung and the Muller Family and PT Dago Intigraha. The conflict began with a claim made by the Muller brothers in 2016 to a 6.3-hectare piece of land that has long been inhabited by hundreds of residents. The purpose of this study is to analyze the use of Instagram Live as a new alternative media in the resistance of Dago Elos residents in Bandung, West Java. The concept used is alternative media. The method in this study is qualitative with digital observation data collection techniques with thematic analysis techniques. The results of the study found that Dago Elos residents use the live streaming feature on Instagram as a medium to voice dissatisfaction and fight for justice by Dago Elos residents. The live streaming is presented not only documenting the repressive actions of the authorities, but also creating a space for citizens to express their collective identity and challenge the dominant narrative. However, there are challenges in using this live streaming in the act of resistance, namely the lack of interaction in the comment column. Through this research, it can be recommended the need to socialize before taking action, namely by disseminating information about the action plan through social media platforms, community groups and the WhatssApp application.

THE IMPACT OF THE INDONESIAN GOVERNMENT TRANSITION ON THE BUSINESS COMMUNICATION PROCESS IN THE INTERNATIONAL TRADE SECTOR

2025-07-16T21:17:12+07:00

The transition of the Indonesian government has significantly impacted the business communication process in the international trade sector. This article explores how new policies during new government transition influence international trade dynamics. Furthermore, this research identifies key challenges in the business communication process, including regulatory uncertainties, intercultural communication differences, and adaptation to technological and diplomatic language shifts. Nevertheless, the transition also presents major opportunities, the opening of new markets, the strengthening of economic diplomacy, and the increased use of digital platforms in business communication. This research concludes that a deep understanding of new policies and adaptive business communication are essential to maintain international trade relations amidst governmental changes. The issue of the new Indonesian government transition is the novelty of this research. It is recommended to conduct further research related to the perception of foreign investors on Indonesian government transition and communication reliability.

TIKTOK CONTENT CREATOR @YUSKYAUDAH'S STRATEGY AS A FORM OF SELF-EXISTENCE

2025-08-01T21:15:02+07:00

Social media is now an important aspect of individuals' daily activities, especially among generations Y and Z, who use it to express themselves and build their identities. The @Yuskyaudah account uses TikTok to build its existence and has been successful on FYP several times. The purpose of this study is to determine the content strategy of TikTok creator @Yuskyaudah as a form of self-existence through a study of Regina Luttrell's Circular Model of Some theory. Using a descriptive qualitative approach, this study examines the content production process, interactions with audiences, and strategies used by Yusky to construct his existence on the platform. Using a qualitative approach, data was collected through in-depth interviews and content observations and then validated using method triangulation techniques. The results of the study show that Titok @Yuskiyauda's content applies the concept of share, optimize, manage and engage to developself-existence.

ANALYSIS OF POST-PANDEMIC TOURISM DEVELOPMENT BASED ON RESOURCE MANAGEMENT OF INDONESIAN CREATIVE BUSINESS

2025-07-09T14:05:51+07:00

The COVID-19 pandemic has significantly impacted tourism in Indonesia, causing a sharp decline in both foreign and domestic visitors and leading to decreased income for tourism businesses such as hotels, restaurants, and tour guides. Although the vaccination program and government stimulus policies, including tax reductions, have supported gradual recovery, the sector still faces serious challenges such as low tourist arrivals, difficulty in maintaining health protocols, limited capital, dependency on foreign tourists, and inadequate infrastructure. In this context, communication science and industrial psychology play a crucial role in shaping effective communication strategies, human resource management, service innovation, performance measurement, and reputation management to strengthen resilience in post-pandemic tourism. This study contributes to theory development by integrating concepts of Customer Relationship Management (CRM), service innovation behavior, and creative economy theory into the framework of tourism recovery. By doing so, it enriches theoretical discussions on how communication and resource management can drive competitiveness and sustainable value creation in the tourism sector. Practically, the findings highlight that effective CRM implementation through meaningful communication, personalization techniques, and lifecycle management that enhances trust, customer satisfaction, loyalty, and positive word-of-mouth. These insights provide actionable strategies for tourism practitioners to rebuild relationships with customers, maintain long-term engagement, and adapt to post-crisis market dynamics. This qualitative descriptive research involved purposive sampling of tour guides and tourism entrepreneurs in Bali—one of the destinations most affected by the pandemic. Data were collected through in-depth interviews, field observations, and document studies, then analyzed using thematic analysis. To ensure validity and reliability, the study employed triangulation of data sources and member checking. The results demonstrate that CRM is not only an operational tool but also a strategic approach that links theory with practice, offering both academic contributions and practical pathways for strengthening the competitiveness of Indonesian tourism in the post-pandemic era.